7th European Direct Selling Conference 2018
Looking ahead to the next 50 years

16&17 October 2018
Steigenberger Wiltcher’s Grand Hotel
Brussels
Days
Hours
Minutes
Seconds
Awards and 50th Anniversary Dinner
Celebrating 50 years of direct selling representation in Brussels

18:45 – 19:45
Cocktail and Awards distribution

19:45 – 22:30
Dinner and Awards distribution
Morning Session

09:00 – 09:15
Opening of the conference
Cathy Smith, Moderator

09:15 – 09:30
Key Note address
Seldia Chairman

09:30 – 09:45
Keynote address
Speaker to be confirmed

Key Note address
Magnus Brännström, WFDSA Chairman and CEO of Oriflame

09:45 – 10:15
Key findings of a socio-economic survey on direct selling in Europe undertaken by IPSOS

Since 2007 and the last IPSOS survey on direct selling in Europe, the direct selling sector has shown a constant growth, both in terms of sales and of number of people active in direct selling. Findings of a new survey undertaken by IPSOS in the spring of 2018 will be unveiled and commented by the Executive Director of Seldia and other relevant speakers.


10:15 – 10:45
Coffee break and networking

10:45 – 11:30
A Leaders’ Discussion

Omni-channel, cross-channel, multi-channel… How can companies survive and adapt their strategy to the development of multiple channels of distribution? What are the pitfalls to avoid in order to remain competitive? Is multi-channel the key of success? A few company leaders will exchange their views on the challenges and opportunities of today’s retail, and how these may be turned into innovative solutions.


Moderated by Cathy Smith

11:30 – 12:30
Futurist Guest Speaker Stefan Hyttfors

Stefan Hyttfors is an acclaimed futurist, author and award winning global speaker focused on disruptive technologies, behavioral change and next generation leadership. Stefan will speak on how innovation, new technologies, and consumers’ behavioural changes already affect our world and its social issues.



Afternoon Session

13:45 – 15:00
3 workshops in parallel
  • - The New Dear for EU Consumers: revision of the EU Consumer Protection Directives
  • - How to integrate digital influencers (bloggers) in your brand strategy?
  • - Focus on two top EU markets: Poland and Spain


15:00 – 15:15
Coffee break & networking

15:15 – 16:15
Here today, gone tomorrow? Is the boom of entrepreneurship and the rise of the collaborative economy the end of work, as we know it?

Between 95 and 99% of all companies across Europe are SMEs with less than 50 persons employed, while the growth of the sharing economy has accelerated much quicker over than any business analyst originally expected. At the same time, the increased digitalization of the world we live in have drastically transformed both our personal and professional lives.
It is now easier than ever before to work remotely, reach out to large audiences via the use of social media and to set different work-life boundaries than before. This fits the millennials, who are now not only the largest generation in the work force, but also open to more flexible ways of working than other generations. How do direct selling companies ensure they can tap into these new developments and how do they ensure they remain relevant both as a direct employer and as a provider of entrepreneurial opportunities?


Moderated by Cathy Smith

16:15 – 16:30
Closing remarks

#Seldia50 Anniversary


Meridian Germany as a Direct Selling Full Service Provider in Europe recommends the European Direct Selling Conference as a “must-date” in your calendar.
Besides the valuable, educational resource, the conference offers a perfect networking platform and is a most inspiring event.

Renate Staab
CEO
Meridian Germany GmbH

The Seldia Annual Conference is without contest a key event of the direct selling industry in Europe, offering an inspiring program, with great opportunities to learn and to network.

Samir Behl
Regional President Europe
Amway

The European Direct Selling Conference is a great event, providing a unique balance between factual information and networking, and offering inspiration in many areas impacting direct selling.

Jacques Cosnefroy
Executive Director
French DSA

Cathy-Smith
Co-Director
Speak-Easy

Details

Magnus Brännström
CEO Oriflame
Chairman WFDSA

Details

Thomas Stoffmehl
CEO LR Health and Beauty
Seldia Chairman

Details

Denis Pennel
Managing Director
of the World Employment Confederation

Details

Ewa Kudlinska
Managing Director
Mary Kay Poland

Details

Miroslaw Lubon
Executive Director
of the Polish Direct Selling Association

Details

Stefan Hyttfors
Futurist
Keynote Speaker

Details

Katarina Molin
Managing Director
of Seldia

Details

VENUE

Steigenberger Wiltcher’s Grand Hotel
Brussels

VENUE

Steingenberger Wiltcher’s Grand Hotel
71 Avenue Louise / Louizalaan 71
1050 Brussels, Belgium

+32 2 54242 42
brussels@steigenberger.com
www.steigenberger.com

BOOK HERE


OTHER HOTELS

(at walking distance)

Thon Hotel Bristol Stephanie (****)
Avenue Louise 91-93
B-1050 Brussels, Belgium

+32 2 543 3311
bristol@thonhotels.be
www.thonhotels.be

BOOK HERE
Hotel Ibis Style Brussels Louise (***)
212 Avenue Louise
1050 Brussels, Belgium

(+32)2/6442929
H8915@accor.com
www.ibisstylesbrusselslouise.h-rez.com

BOOK HERE
Hotel Mercure (***)
38 Chaussee De Charleroi 38
B-1060 Brussels, Belgium

+32 2 528 18 90
H7233@accor.com
mercure-brussels-centre-louise.brussels-hotels.ne

BOOK HERE

TWITTER #Seldia50