Since 2007 and the last IPSOS survey on direct selling in Europe, the direct selling sector has shown a constant growth, both in terms of sales and of number of people active in direct selling. Findings of a new survey undertaken by IPSOS in the spring of 2018 will be unveiled and commented by the Executive Director of Seldia and other relevant speakers.
Omni-channel, cross-channel, multi-channel… How can companies survive and adapt their strategy to the development of multiple channels of distribution? What are the pitfalls to avoid in order to remain competitive? Is multi-channel the key of success? A few company leaders will exchange their views on the challenges and opportunities of today’s retail, and how these may be turned into innovative solutions.
Stefan Hyttfors is an acclaimed futurist, author and award winning global speaker focused on disruptive technologies, behavioral change and next generation leadership. Stefan will speak on how innovation, new technologies, and consumers’ behavioural changes already affect our world and its social issues.
Moderator: Eirini Papadopoulou,Seldia
→ Imelda Vital, (Amway)
→ Prof. Dr Reinhard Steen, University of Ghent
→ Christoph Schmon, BEUC
→ Bianca Rodriguez-Galindo, EU Commission (DG JUST & Consumers)
Moderator: Almut Kellermeyer, LR Health & Beauty
→ Emma Joost de Ter Beerst (Stella & Dot)
→ Gerrit Knein, blogger
→ Linda Hellqvist, Oriflame (tbc)
Moderator: Chris Fenna, Meridian MMi
o Ewa Kudlińska-Pyrz, Chairwoman of the Polish DSA, Mary Kay
o Miroslaw Lubon, Executive Director of the Polish DSA
o Carlos Barroso, Chairman, Spanish DSA
o Agustin Roqué, Executive Director of the Spanish DSA
Between 95 and 99% of all companies across Europe are SMEs with less than 50 persons employed, while the growth of the sharing economy has accelerated much quicker over than any business analyst originally expected. At the same time, the increased digitalization of the world we live in have drastically transformed both our personal and professional lives.
It is now easier than ever before to work remotely, reach out to large audiences via the use of social media and to set different work-life boundaries than before. This fits the millennials, who are now not only the largest generation in the work force, but also open to more flexible ways of working than other generations. How do direct selling companies ensure they can tap into these new developments and how do they ensure they remain relevant both as a direct employer and as a provider of entrepreneurial opportunities?
Meridian Germany as a Direct Selling Full Service Provider in Europe recommends the European Direct Selling Conference as a “must-date” in your calendar.
Besides the valuable, educational resource, the conference offers a perfect networking platform and is a most inspiring event.
The Seldia Annual Conference is without contest a key event of the direct selling industry in Europe, offering an inspiring program, with great opportunities to learn and to network.
The European Direct Selling Conference is a great event, providing a unique balance between factual information and networking, and offering inspiration in many areas impacting direct selling.
CEO LR Health and Beauty
of the World Employment Confederation
Mary Kay Poland
of the Polish Direct Selling Association